The AI ROI Gap Starts With the Wrong Question
PwC's 29th Global CEO Survey found that 56 percent of CEOs reported neither higher revenue nor lower costs from AI, while only 12 percent reported both. This article argues that the result is predictable when organizations lead with AI instead of business value. It distinguishes technical pilot success from economic success, explains why measurement must change capital-allocation decisions, and argues that AI should compete for investment on measurable outcomes like any other technology.